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Introducing a new Thematic era: rich insights conversations with AI

Explore how we've made customer feedback more helpful for everyone, with a state-of-the-art experience in customer insights. Discover Thematic with the power of Generative AI.

Feedback made smarter, Insights made sharper


I get questions all the time from my team asking what people are saying about specific things and this makes it really easy to find the answers.

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I was astounded by Answers. An absolutely spot on analysis of feedback.

Our team are all really excited about it. I love the simplicity of how easy it is to find the answers. Love it!

What excites us is how it's helping Thematic customers

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3 benefits for using Generative AI data analytics with Thematic

Harness the power of AI through next generation tech

Talk to one of our team to get Thematic.

Say goodbye to lengthy, convoluted analysis. Whether it’s summarizing feedback across a set of filters, or getting granular insight into an issue, Thematic does the heavylifting for you. So you can focus on what matters most – enhancing customer satisfaction.

Accelerate your insights process

With Thematic Answers, you can type in a question to get insights from feedback, breaking down the barriers to data and insights.  Any team member can effortlessly access and query feedback, freeing researchers and analysts for more strategic requests.


Thematic speaks in your language

Get deeper insights, instantly

Thematic doesn’t just scratch the surface; it delves deep into your feedback data, uncovering nuanced insights that were previously hidden. You’ll understand the root causes of customer issues, for quicker, more informed decision-making.

A careful approach to Generative AI

We care about security, privacy and accuracy first and foremost. Thematic relies on many different algorithms and technologies in weaving Generative AI into our own models. We followed rigorous engineering processes to make sure Thematic delivers insights your researchers trust.

Plus we constantly evaluate different elements and providers to get the best of breed LLMs.

Built-in parallel processing & load balancing


PII cleaning

Soc 2 Type II and GDPR compliant


Frequently asked questions

What is Generative AI?
Generative AI describes a broad type of algorithm that can generate new forms of creative content. The AI technology arises from Large Language models.

What is a Large Language Model (LLM)?
An LLM is a powerful machine learning model that can process and identify complex relationships in natural language, understand user questions and generate text. These models rely on techniques like deep learning and neural networks. Defined as natural language-processing AI models, LLMs are trained on massive amounts of text data.

How is Thematic’s LLM output customized to handle a specific customer context?

We fine-tune the output of LLMs for our clients by passing only their high quality context into the prompt. This context data originates from Thematic's own AI after guidance from a human expert, often with input from the customer’s organization.